On a regular basis, review and evaluate who your customer is and where they can be found. Then, review and evaluate the needs of your customer and how you are meeting those needs.
You must design/implement a business online presence/strategy that will appeal to that customer base and their needs.
Review your existing data on the following:
- your target market
- their demographics
- their psychographics
- their pain
- your solution to their pain
If you do not have this information compiled yet, start now. It doesn’t have to be perfect – it just has to be.
Remember: attempt, fail, improve.
As your business evolves, so will your products and/or service offerings. As you meet the needs of your existing customers, they will ask for more.. or different. Sometimes, without even realizing it, you may veer off course so much that you now have a totally different customer base.
Take a few minutes now to analyze your customer base in-depth. Sign up for weekly tips that will take you step by step through this process. Or schedule an appointment for one on one instruction, if you want to get through this project yesterday. Start today or start tomorrow, but, either way you have to create this picture of your perfect customer, right now, at this moment. Don’t worry about making it all perfect – just get it written down.
Then we can start to create, improve and implement an online business strategy from these answers.