You are now well into creating/improving your online presence. You are in the groove using the right internet tools for all the right reasons – your reasons. You have begun to use the internet to promote your subject matter expertise. All is well on the homefront – now what?
Next Step: Create A Vibrant Community Of Like-minded People who share in your collective hopes and dreams for the future.
Make an appointment to discuss how to do this. We would love to share our step by step system with you. Then, use what you will, add what you know, experiment with what you think might work and have fun! And whatever you do, ignore the urge to automate the accumulation of mass numbers of followers, connections and friends – just for the sake of having big numbers and looking important.
Instead, look beyond those “numbers”, the mechanics of “how-to” use the tools, and see the people. Realize that behind your marketing plan and their 140 characters there is a real person that may become your greatest friend, mentor, strategic partner, vendor, employee or customer. And then treat them with utmost respect and care.
From Neanderthal man and the campfire to smart phones and tweets, we crave the need to celebrate our lives with others. So take the time now to do that with all the folks who showed up in your tweet stream and on your walls.
- Who are they?
- What do they do?
- What do they think about….?
- How do they feel about….?
- How can you make their lives better?
Ask yourself these questions… and then ask them! More importantly, listen to them when they give you their answers. Shelf your agenda and hear them – heart to heart. And then respond the same way.
Make your online presence one that leads with authenticity, transparency and true depth – one that serves the people who stop by to learn what you are all about. You have captured their attention and interest – now don’t disappoint!
Onward and upward!