Social Media Marketing´s archives ↓

Create Your Social Media Biography – Overview

Learn how to create a strong social media bio at IempowerU Online Entrepreneur
Learn how to create a strong social media bio at IempowerU Online Entrepreneur Image courtesy of Stuart Miles at FreeDigitalPhotos.net


If you have done everything in the order we suggest(review the last 4 posts), you have:

  • Prioritized what you want your social media marketing to do for you
  • Listed the required timeframe next to each of those tasks
  • Selected the tools that are most appropriate to you and your business
  • Chosen the username that will work for the short and long run

It is now time to create your social media biography. Regardless if you are writing a personal or a business biography, this is how you will introduce yourself or your products/services to the world. It explains:

  • who you are
  • your skills
  • your experience
  • your motivations & passions
  • your plan

It is your story. Please check out the articles posted by Jerry Brown for pointers on writing a story that gets read.

And this is the most important point to be made – write a biography that others will want to read. This is not a dry resume in an application for a job that will be filed when you get hired. This is your story.

At IempowerU Online Entrepreneur we do social medial marketing right

Because the allowable characters will differ between social media platforms, write the total complete biography first and save it to a file you can access quickly. Then take the major elements from this one to create all of the others, adjusting for length and focus. Doing it this way will help ensure that your story/message stays consistent between platforms. I would also recommend that you keep the same avatar for each platform. You can always change them periodically for a little variety.

This may become boring to you, but, this consistency will create a level of trust with the people who follow, friend or connect with you. This trust means that they will begin to rely on and turn to you for a specific subject matter expertise.


  • Get bogged down in perfection, write it down, perfect as you get time
  • My motto: attempt, fail, improve.


  • Get started right away, you need this biography written to get started
  • Adjust it as you get time and more comfortable with it
  • Adjust it as you see how others respond to it

Selecting Your Social Media Username – Overview

Learn from IempowerU Online Entrepreneur how to select a username

Selecting your social media username will be one of the most important things that you do, when starting your social media marketing. This name has the potential to become your brand, not just locally, but nationally and globally. If done correctly, you will be using this name to create a following or a community of strategic partners, experts, mentors, prospects and customers around your subject matter expertise. Selecting this username is the first step in a very time consuming process. Let’s make the most of this step and that time now, by considering all of the ramifications of this process.

Such as:

  • In addition to being a name used to tweet with, could it also be part of the url that you select for your blog or website?
  • Could it be turned into your business name?

When looked at from these angles, you realize that there is much more that goes into the selection of this name than you originally thought. Because of this, we ask you to select it with care.

Start Here – What Stage Of Business Are You In Today?

IempowerU Online Entrepreneur talks about the idea stage of your business

Idea Stage:

We believe that you can and should use a social media platform to test the waters, shape and mold that idea into something that people will want to buy. Exception would be if your idea is in the process of being protected with patents, trademarks or copyrights. This may limit what you say and how you proceed, so check with your legal counsel before you start.

No matter what, it is our recommendation that if you are in the idea stage, you should create a personal social media platform first, selecting your own name, or a version of your name that is still available. Example: when selecting my first username, I tried to get my name @LindaMHughes but it was not available. So I researched different versions of my name, including initials of my middle name and maiden name – lindambhughes and that was available.

We make this recommendation because at the idea stage, you just don’t know how things are going to be adjusted or changed, or abandoned.

As it solidifies into a bonafide startup/business, you can then create your business social media platform. And if you change or abandon this idea, it won’t matter from a social media perspective. You will still be able to stand tall and proud on the personal platform that you have created.

IempowerU Online Entrepreneur talks about the idea stage of your business

Startup Stage:

Entrepreneurs tend to be a very fluid, flexible group of people. They may start with an idea/structure today that evolves rapidly. This evolution may actually change the entire scope of their project. A name created today may end up being invalid and actually a liability by the end of the year. Changing your username, brand and the community that goes with this is very expensive both from a time and money perspective. To avoid having to change, use the solution recommended for the idea stage.

IempowerU Online Entrepreneur works with small businesses

Existing Business:

When your idea evolves into a startup and when your startup evolves into a business, then you are ready to create the business social media presence. If you are entering this discussion with a fully evolved business and customer base, we recommend that you create a social media presence for the business. Later, when you know how to do this and can manage the time required, you can fall back and build your personal social media presence.

We recommend that you either use the business name, or the name of your flagship product or service for a social media username.

What Tools Do You Use In Your Social Media Marketing?

work on your online presence at IempowerU Online Entrepreneur

We listed many of these tools in the Online Marketing & Implementation Series, although there will never be a complete list. This list has already grown since we created that list, because using the internet is a constantly evolving process.

By the time we finish creating this post, there will be new things to add and existing things will have changed or are on their way out.

That is what causes the most excitement and anxiety all at the same time. So, what do you do? If those of us that do it for a living can barely keep up, how are you supposed to? Stay tuned, keep your eyes open, pay attention. And don’t use this as an excuse to do nothing at all.

As you sit back and review the action steps that go with this post, you will start to see a pretty clear picture taking shape.

This picture will lead you into selecting the tools that will work the best for you, your time and your customers needs. You doNOThave to use them all. Pick the ones that:

  • you think will work for you after doing the actions steps
  • learn how to use them properly to accomplish the desired outcome
  • give them a fair amount of time to get the desired results
  • discard the ones that don’t give those desired results
  • keep the ones that do give you results
  • adjust your master plan or the strategy you are now designing
  • keep going!

Click on the titles listed below for a definition of each tool. I chosewikipediaas the source of this definition. Keep in mind that wikipedia is a great example of what we discussed earlier. The content is submitted by the reader, adjusted, verified when required and presented. These definitions evolve as the users use, learn and participate.

Ten cents worth of opnion at IempowerU Online Entrepreneur

**When I think it is important, I will add my ten cents worth.


A website is your brick and mortar store in cyberspace. Once you get the pages/content set up, you rarely update or add new pages – they are referred to as “static” pages. These can be used as online business cards, brochures, photo albums and catalogs. You can set up a store to sell products from a website.

Ten cents worth of opnion at IempowerU Online Entrepreneur

Strictly speaking, a traditional website is not as hot for social media marketing as a blog website. Eight years ago, when I started learning how to do all of this, there were not as many options as there are today. Now, there are many diy platforms where you can learn how to set up a website. This will require time, effort and patience, do-able if you really want to. The most important ingredient if you diy, is an open mind. If you think you can you can, conversely, if you think you can’t…


Blogs are like the marketing department for your cyberstore. They can be apart of your website or they can stand alone. I would bet that 85% of all “websites” today are actually blog websites set up on Blog Platforms. Blog platforms allows you to build static pages on the site that can look, feel and be used as your website static pages. Then, on the same site, you can write blog posts. The blog post is an informal way to write an article that your reader can respond to by way of commenting.

Ten cents worth of opnion at IempowerU Online Entrepreneur

IempowerU Online Entrepreneur is an example of a website built on a blogging platform. We are strong advocates of blog websites for so many reasons. The most important one is that it is a reasonably priced, easier way for a beginner to build a site and get started in promoting their businesses online.

Ten cents worth of opnion at IempowerU Online Entrepreneur

You can also sell products and services from a blog with a dedicated url and host. Selling is usually against terms of service of the free blogsite platforms.

Social Media

It is no longer a question of “does it work”, but, “why aren’t you doing it?” That being said, do it for the right reasons and that will be determined as we build your online and social media strategy. When you determine which of these elements will be right for you, we will then develop/implement and track your social media strategy.



These are social media profiles. Profiles are online equivalents to the living room of your home. They are inviting, friendly, personal places to hang out in with friends, family and selected business associates. When considering these profiles, ask yourself if you would invite that person into your home to discuss your business. If not, then there will be other options. These profiles arenotthe most intimate rooms in your house, so behave accordingly.


This is a social profile that is the online waiting room of your cyber business office. You would invite your business associates to this waiting room. And you control whether you ever want to invite them to go to your office from the waiting room. You also might not want to invite your grandma to this place.

Ten cents worth of opnion at IempowerU Online Entrepreneur

For those of you that are coming here from other countries, you will have your own social profiles. In this case, please share this information with us, and our thanks in advance.



These are 2 of over 100 sites referred to as social bookmarking sites. They behave in a similar fashion to bookmarking that you are familiar with – you like a site, you bookmark it so that you can come back to it. But, what if you want to share a site with another person and you don’t have your computer? You can if you have created an account with a social bookmarking site. You just enter your account, share and move on.

Ten cents worth of opnion at IempowerU Online Entrepreneur

Bookmarking sites are the cyber library in your home or office. They store information just like a library would. They all have rules of behavior and get a little put out if you don’t abide by the rules – so beware. As I have experimented with all of these platforms, I have been kicked off my fair share of the bookmarking sites. With the exception of the 2 I listed above, I personally think that most of them are much adieu about nothing. And yes, that applies specifically to Reddit.


Tumblr is a micro-blogging site with some features of a profile and some of a bookmarking site. It’s another way to post your own blog, or to write directly on theirs.


These 2 are combinations of a social profile and a social bookmark. They allow you to connect with people(profile) and information(bookmarks). Twitter is words conveyed at 140 characters at a time. Pinterest is for pictures and infographics pinned to a board- each one worth a 1000 words.


Great for those who are using photos and videos to promote their businesses.
Whew! So many choices! How do you decide which ones to use? Don’t worry, we will review all of the listed tools to make the best choices for you, your objectives and your time.



Either of these will be great for you if you have or plan on having videos of content that relate to your business. Each of these movie social networking sites have things that make them great. We will review each with you and help you decide which one is the better one for you. We will also use them to accelerate your online marketing techniques.

Article Marketing

This option will be great for those of you that have already written a lot of content on your subject matter expertise.

It is also a great option if you plan on writing an abundance of content.

Webinar Marketing

This option is for those of you that enjoy presenting your content to groups of people. It is also a great way to teach your material on a global scale. Lot of options here: you can tape a live presentation and air it online. Or you can conduct the presentation live online.


This is a global online marketplace for hand made products. Great for certain types of products, strategy is key. You will generate sales from this account. More importantly, we will show you how to use it to accelerate the results of many of your online marketing techniques.


The global yard sale – you can find anything anywhere for any price, way more accessible than ebay. Which means you can sell anything anywhere for any price using Craigslist. However, there are some things that will sell better than others. There are rules of behavior that you will need to learn, including how to protect your safety – physically and intellectually. So strategy is key. More importantly, we will use it to accelerate the results of many of your online marketing techniques.



If you host regular events, these 2 sites are a MUST. If this is the case, we will show you how to get set up with them, teach you a few of the nuances that make your efforts count. And then we will use your accounts to accelerate the results of many of your online marketing techniques.

Ten cents worth of opnion at IempowerU Online Entrepreneur

There are also numerous “consumer reporting” sites that operate like social profiles and allow users to critique, review or rate small businesses. These tend to be very industry specific and predominantly business to consumer. We will discuss these with you on a case by case basis.

This is not a complete list, as more sites are coming online every day. These are the biggies and the ones that we use in our system. If you have heard of one not listed, or want us to research one, pleasecontact us.

Social Media – It’s Only A Set Of Tools To Enhance Relationship Building Not Replace It!

IempowerU Online Entrepreneur asks you to list what social media marketing you have in place now

Every day I get info on the newest, latest, greatest super innovative technology that is designed to make our business internet relationship building lives easier. There is a new social media tool available almost every day that will help us all become more organized, make better connections faster and bring us more meaningful relationships. All we have to do is sign up, sign on, osmose how to use it, and then let the technology work its magic. And if we are just too busy to do it for ourselves, we can outsource it!

But, the only magic we keep creating for ourselves is that we find better, faster ways for more of our machines to talk to each other. And if we outsource it, that means we have now interjected a third set of machines into this mix, so our relationships will develop more efficiently and be the richer for it. And while our machines are having this fantastic relationship better, faster and without us, we keep searching.

Hmmm. That is because all of these apps, programs, softwares etc are TOOLS. They are tools to enable us to do what we want better, faster, cheaper. But they are still just tools. We still have to decide what it is that we want, when we want it, how we want it and why. And then we have to personally engage in this process – get our hands dirty mucking about with other human beings. You know, engaging in that messy process of meshing with anothers moods, emotions, motives, differences, ideals, values and perspectives!

IempowerU Online Entrepreneur shares that social media is a tool to creating a successful business


A carpenter uses a hammer as one of his/her tools.


The carpenter must first decide what they are doing – why do they even need a hammer. Are they building an addition, nailing on a roof, installing drywall or finishing a door?


Is the project ready for the carpenter to use his hammer? Would a carpenter use his hammer to frame exterior walls on an addition before the foundation was poured?


How will he use his hammer? Does he have the proper skills, understanding for the techniques involved in using that hammer over the other one? Does he understand the risks between them?


Why should he use this hammer over that one? It seems like that finish nailer is so much faster than using the framing axe – but which will give the results needed for that task?

And finally, the carpenter and his work have to please someone or he won’t be hired back. That means he has to put his nail in the wall at the same time he is developing a relationship of trust with his boss, co-workers or client.

Uh oh! Here we go with that relationship building thing again! Isn’t there an iphone app that can do that while I pound this nail in the wall?

Next Step: Create A Vibrant Community Of Like-minded People

You are now well into creating/improving your online presence. You are in the groove using the right internet tools for all the right reasons – your reasons. You have begun to use the internet to promote your subject matter expertise. All is well on the homefront – now what?

Next Step: Create A Vibrant Community Of Like-minded People who share in your collective hopes and dreams for the future.

Make an appointment to discuss how to do this. We would love to share our step by step system with you. Then, use what you will, add what you know, experiment with what you think might work and have fun! And whatever you do, ignore the urge to automate the accumulation of mass numbers of followers, connections and friends – just for the sake of having big numbers and looking important.

Instead, look beyond those “numbers”, the mechanics of “how-to” use the tools, and see the people. Realize that behind your marketing plan and their 140 characters there is a real person that may become your greatest friend, mentor, strategic partner, vendor, employee or customer. And then treat them with utmost respect and care.

IempowerU Online Entrepreneur will show you how to create a community of raving fans

From Neanderthal man and the campfire to smart phones and tweets, we crave the need to celebrate our lives with others. So take the time now to do that with all the folks who showed up in your tweet stream and on your walls.

  • Who are they?
  • What do they do?
  • What do they think about….?
  • How do they feel about….?
  • How can you make their lives better?

Ask yourself these questions… and then ask them! More importantly, listen to them when they give you their answers. Shelf your agenda and hear them – heart to heart. And then respond the same way.

Make your online presence one that leads with authenticity, transparency and true depth – one that serves the people who stop by to learn what you are all about. You have captured their attention and interest – now don’t disappoint!

Onward and upward!

Using The Internet To Promote Your Subject Matter Expertise

As I stated in a previous post, the first thing you should expect, and aim for with internet marketing is to use the internet to promote/build your subject matter expertise.

You know and your immediate circle of family, friends and customers may know that you are a subject matter expert. But is that enough to sustain your rock star business?

If not, we can definitely help you with that! By participating in Power Teams, we can get you rock star status in a very short period of time.

How to strengthen your subject matter expertise at IempowerU Online Entrepreneur

To the right is an example of what we do every day. This is a page listing the top people on twitter for the keyword “international business”. They earn their rank by the quality of their content and level of active engagement with their social media communities, specifically twitter.

Becky DeStigter, in 1st position with a score of 100% is my community site – Entrepreneur Community Online’s 1st Follower(watch the video on this page). She has been in this position now for several years years. The highlighted names are past or current members of ECO Power Teams, all of them used the power teams to get started.

Their diligence and consistency in creating/maintaining/improving their online presence is very clear from this list. And don’t think for one minute that their expertise stops at this list. It extends out into a growing presence online. And that presence is translating directly to their bottom line. When you become the “go-to” person in your industry, people go to you and pay you handsomely for that expertise.

How do you get this for yourself, how do you build/strengthen/promote your own subject matter expertise online? As we have been discussing in all of my previous blog posts:

  • you have to develop an overall online strategy
  • part of which will be to develop a social media marketing strategy

Then, if it fits within your strategies, I recommend that you become a member of an ECO Power Team. One purpose of the power team is to show you how to do this as you go. Don’t hesitate to make an appointment so that we can discuss your questions.

WHO Is Your Customer? Where Are They? Not Just Another Target Market Post!

IempowerU Online Entrepreneur asks you to identify your perfect customer

On a regular basis, review and evaluate who your customer is and where they can be found. Then, review and evaluate the needs of your customer and how you are meeting those needs.

You must design/implement a business online presence/strategy that will appeal to that customer base and their needs.

Review your existing data on the following:

  • your target market
  • their demographics
  • their psychographics
  • their pain
  • your solution to their pain

If you do not have this information compiled yet, start now. It doesn’t have to be perfect, it just has to be.

Remember: attempt, fail, improve.

As your business evolves, so will your products and/or service offerings. As you meet the needs of your existing customers, they will ask for more.. or different. Sometimes, without even realizing it, you may veer off course so much that you now have a totally different customer base.

Take a few minutes now to analyze your customer base in-depth. Sign up for weekly tips that will take you step by step through this process. Or schedule an appointment for one on one instruction, if you want to get through this project yesterday. Start today or start tomorrow, but, either way you have to create this picture of your perfect customer, right now, at this moment. Don’t worry about making it all perfect – just get it written down.

Then we can start to create, improve and implement an online business strategy from these answers.