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Social Media – It’s Only A Set Of Tools To Enhance Relationship Building Not Replace It!

Every day I get info on the newest, latest, greatest super innovative technology that is designed to make our business internet relationship building lives easier. There is a new social media tool available almost every day that will help us all become more organized, make better connections faster and bring us more meaningful relationships. All […]

Next Step: Create A Vibrant Community Of Like-minded People

You are now well into creating/improving your online presence. You are in the groove using the right internet tools for all the right reasons – your reasons. You have begun to use the internet to promote your subject matter expertise. All is well on the homefront – now what? Next Step: Create A Vibrant Community […]

Using The Internet To Promote Your Subject Matter Expertise

As I stated in a previous post, the first thing you should expect, and aim for with internet marketing is to use the internet to promote/build your subject matter expertise. You know and your immediate circle of family, friends and customers may know that you are a subject matter expert. But is that enough to […]

Are You Succeeding In Creating Or Improving A GREAT Online Presence?

How do you know? How do you know if all this frenetic activity and completed “to-do” lists are giving you the return on your investment? First of all, don’t discount anecdotal clues such as reader comments in your blogs, or full engagement in your social media platforms. These are the first signs of success. For […]

What Tools Do You Use To Create Your Best Online Presence?

You know why, you know who you and your customer are, you are ready to start creating/improving your online presence. But, where do you start? Do you do a website or a blog? Do you jump into social media? Which one? Facebook, Linkedin, Twitter, what about You Tube, or Pinterest? What the heck is Stumbleupon […]

WHO Is Your Customer? Where Are They? Not Just Another Target Market Post!

On a regular basis, review and evaluate who your customer is and where they can be found. Then, review and evaluate the needs of your customer and how you are meeting those needs. You must design/implement a business online presence/strategy that will appeal to that customer base and their needs. Review your existing data on […]

What Techniques Do You Use To Do Your Marketing On A Consistent Basis?

Some things are easy to do and even easier not to do. Such is the case with most forms of marketing, but, especially social media marketing. It is easy to put off these tasks in favor of doing the ones that seem to bring the immediate money to you, such as closing a hot sales […]

Online Marketing Success: 6 Things You MUST Know

Learn why people should buy from you at IempowerU Online Entrepreneur

Entrepreneurs and small business owners: Take a minute right now to KNOW these things. They should be top of mind, answer them immediately. And then you will be well on your way to online marketing success. #1: WHO are you trying to sell your products and/or services to? WHO is your target market?– demographics and […]