There are all different kinds of social media experts out there. Most can show you and tell you how the system works. A very few actually know how to work the system. Linda’s discipline is unique to my experience, in that she ties her efforts to ROI. That?s pretty audacious, and only those who know how to work the system would even try to work with their customers this way. Linda does, and she’s done it this way from Day 1. Waste your time and your money with others if you’d like, but Linda’s my “go to” social media person as she hits the ROI goal every time.
Copied from Linda Hughes email with permission 10/18/12